When Kristen Dees and Mercedes Curran made high school visits on behalf of the Fashion Institute of Design & Merchandising in Los Angeles to speak with adolescent students, many of the pupils seemed unsure about pursuing a future in the industry.

“It was almost too late, like they were too scared to know if this was something they wanted to do for the rest of their lives,” Dees said. “Some parents wanted tutoring and mentoring geared toward the college-bound kids. But what about the age before that?”

Dees and Curran decided to create Designer Camp, a Los Angeles-based company that held its first Orange County camp last month for students ages 11 to 17.

The weeklong Designer Camp 101 at SOCO in Costa Mesa exposed its participants to the elements of design, color theory, personal branding, trend hunting, sketching and draping.

Source: Google News

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