Monday, November 19, 2018

Marketing Day: SMB retailer survey, on-site SEO mistakes & the CMO audit series

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Online Marketing News From Around The Web: Analytics Business Issues Content Marketing E-Commerce Email...

SearchCap: Google quality raters update, Google shopping cards & mobile-first

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google updates quality raters guidelines with details around non-English...

60% of SMBs report half or more of online sales come from Amazon, Jet...

According to a recent survey conducted by NetElixir, a majority of SMBs are seeing strong returns on Amazon, Jet and eBay. Surveying 500 small to mid-sized US retailers that sell online, 60.2...

16 common on-site SEO mistakes you might be making right now

SEO is more than inbound marketing. There’s massive overlap, but there’s a technical side to SEO that sometimes gets neglected, especially by casual followers of the industry. As somebody who spends a...

How to bridge the gap between brand and direct response marketing

In traditional marketing organizations, brand and direct response (DR) efforts occupy two very distinct and discrete positions. Brand tends to focus on long-term impact intent, and DR focuses on short-term. Brand...

Designing content for the mobile-first index

Face it: You’re not a literary author, and people aren’t hanging on to every word you write. Don’t get me wrong, it’s great to have comprehensive information on a web page,...

The CMO audit series, Part 4: The convergence of UX and performance marketing

When I started working in the performance marketing industry, I always admired the great creatives in the world. I loved the science of performance marketing but always felt as though something...

The rise of automation: Why coding is becoming a job for everyone

In today’s IT community, automation is quite a buzzword. We hear about it a lot — from marketing and sales force automation to workload management automation and the automation of software related to...

DMA to Host Emerging Tech Forum on Automation, Voice, Machine Learning, and More

Half-Day Programming to Tackle Looming Marketing Challenges on Opening Day of &THEN 2017, October 8-10 in New Orleans NEW YORK, NY (PRWEB) August 03, 2017 The Data & Marketing Association (DMA) announced today...

What's That in Marketing Technology Years?

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility...

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