Wednesday, July 24, 2019

Why Online Businesses Should Use Video to Nourish Leads (Guest)

Days of old fashioned TV-style “spray and pray” approach to advertising are long gone now and what the modern day advertisers need today is a complete overhaul of this philosophy which...

Meet the fake news of the online marketing world (that Google loves!): Review sites

A recent visit to TopSEOs.com revealed some amazing “facts” about online marketing vendors. Did you know, for example, that: One of iProspect’s biggest clients is Circuit City (which went bankrupt in 2008)? iCrossing’s...

Comparing content production models: Which is right for your business?

If you’ve been in content marketing for a while, you’re probably familiar with different content production and development models. Two common ones are hub-and-spoke and skyscraper content. It should be noted...

Google home service ads come to the East Coast & open up to more...

Google continues to expand its ad product for local service providers. This week, the company announced home service ads are available to more businesses in more cities. Painters, electricians and towing companies can...

Identifying top analytics talent in a competitive environment

One of the biggest challenges of working in the digital marketing analytics field is finding quality talent. Much of what we do day-to-day still isn’t taught in universities. Standards for credentials...

SMX East agenda is now live! Check out the SEO & SEM sessions in...

Feed your obsession for SEO & SEM with actionable and proven tactics by attending Search Engine Land’s SMX East, October 24-26 in New York City. The agenda is packed with 50+ sessions and led by search marketing experts in...

Search in Pics: Google movie theatre sign, rooftop subway car & wacky office room

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where...

Six Foolproof Ways to Find Influencers on Social Media

Influencer marketing offers possibilities for businesses in virtually any niche. It's grown out of celebrity endorsement, but, with nearly everybody now on social media, it turns out that relatively ordinary, down-to-earth...

How to bridge the gap between brand and direct response marketing

In traditional marketing organizations, brand and direct response (DR) efforts occupy two very distinct and discrete positions. Brand tends to focus on long-term impact intent, and DR focuses on short-term. Brand...

LADbible outperforms UNILAD as most watched video creator with 2.8B video views

For all of this year, LADbible and UNILAD have remained the most-watched video creators across the globe, according to Tubular Labs’ monthly rankings. UNILAD had held the top spot every month except...

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