Thursday, May 23, 2019

CommuteStream now offers native ads for dozens of transit apps around the US

For a marketer, the daily commute of a passenger on public transportation is an ideal targeting time. The passenger travels the same route, at the same times, and might regularly check...

Marketing Day: Prime Day results, YouTube remarketing & the QVC/HSN merger

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Prime Day delivers a 60% increase in profits for...

60% of SMBs report half or more of online sales come from Amazon, Jet...

According to a recent survey conducted by NetElixir, a majority of SMBs are seeing strong returns on Amazon, Jet and eBay. Surveying 500 small to mid-sized US retailers that sell online, 60.2...

SearchCap: Google autoplay videos, SOS alerts, Sitelinks update & GOOG earnings

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google confirms testing auto-play videos in the search resultsJul...

An update on executive changes on the editorial team

This month, Third Door Media’s Michelle Robbins takes over as SVP of content and marketing technology, overseeing editorial direction as Editor in Chief of the three industry publications and aligning the...

3 reasons SEO belongs at the beginning of a project, not the end

Too many marketers still bring SEO in at the end of a content marketing project. They finish a blog post or finalize a new marketing campaign, and at the end of...

Activity Report: Drill Down to See What is Actually Happening With Your Site or...

A part of using analytics is knowing what user behavior is driving what action. Most tools only give you surface-level data. For example, you’re aware that signups decreased last week, but...

25 promotion tactics to ensure people actually see your content

When UBS launched “Unlimited” last year, the bank was excited to explore the new possibilities that could be opened up with content marketing. Now, the team is cutting their content budget by...

Developing content for the customer journey

Ten years ago, referring to content on a page as “SEO content” was often appropriate. Keyword density was still a strong factor for ranking page content, and SEO professionals struggled with achieving...

LinkedIn report: Sales tech ‘is changing the game for sellers’ (and buyers)

From the LinkedIn report Ironically — according to a new LinkedIn-sponsored report — sales tech now allows B2B buyers to turn the tables on B2B sellers. That’s because B2B buyers now frequently pre-qualify...

LATEST NEWS

MUST READ