Monday, January 21, 2019

Aussie marketers still mastering the basics of marketing automation: report

Joseph Brookes 2017-08-03 Despite an enthusiasm for marketing automation most Australian users still describe their skills in the area as “basic.” According to a report from Econsultancy  produced in partnership with Oracle Marketing...

The CMO audit series, Part 4: The convergence of UX and performance marketing

When I started working in the performance marketing industry, I always admired the great creatives in the world. I loved the science of performance marketing but always felt as though something...

Google My Business updates insights email sent to businesses

Google My Business has updated its monthly insights email, the email they send business owners summarizing the statistics and analytics around how well their Google local listing is performing. The new email...

Linqia unveils ‘first’ platform for predicting influencer engagement

Linqia is out this week with a new version of its platform that it says offers the first predictive analysis of influencers’ performance. Based in San Francisco, the company has been offering...
Account Based Marketing

What is the ABM Marketing?

The marketing campaigns in B2B marketing is often aimed at covering the maximum number of potential clients in the target market. But, in Account Based Marketing, the marketing campaigns are rather...

Featured snippets: How much do you really know about them? [QUIZ]

Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author Stephan Spencer is the creator of the...

How to use SEO data in your social media strategy

Everyone understands that a good social media strategy is the holy grail for businesses; it molds the perception of a brand, carries the voice, creates the appeal, and as a result,...
What is Marketing Automation

What is Marketing Automation?

Do you know what is Marketing Automation? I am so sorry for the title but actually, I am getting so interested in this argument that I wanna start writing something about it. Let’s...

Even Financial launches tool to semi-automate financial compliance for online ads

Compliance-at-scale is a growing need for marketers, given the Federal Trade Commission’s rulings on influencers and the coming of the European Union’s GDPR (General Data Protection Regulation). For the financial industry, which...

Inconvenience to Opportunity: How to Tackle the Customer Engagement Gap

We’re living in a new reality. For decades, companies dictated their interaction with consumers. Brands chose how they would communicate and when to deliver messages. However, the consumer climate has dramatically changed. Technology...

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