Monday, November 19, 2018
Marketing Automation

Marketing Automation

How to Build an Account-Based Marketing Technology Stack

Do You Need to Invest in New Technology to Do ABM? One of the biggest questions I’ve heard from B2B marketers this year is what kind of technology is needed to implement...

Kununu: Marketers are worried that automation will claim their jobs

Marketing technology is causing problems within marketing, according to new data released today. That’s not the only eye-opening statement being made by Kununu — an insights platform for employer reviews and ratings....

SessionM erweitert Omnichannel-Marketing-Fähigkeiten auf bestehenden Systemen

News Feed Item SessionM erweitert Omnichannel-Marketing-Fähigkeiten auf bestehenden Systemen By Business Wire Article Rating: August 2, 2017 09:04 AM EDT   SessionM, die führende Plattform für Kundenengagement, gab heute bekannt, dass das Unternehmen in dem im Juli...

Balancing art and science in online merchandising

Editor's Note: The following is a guest post from Trevor Legwinski, chief strategy officer of SearchSpring. In e-commerce, online merchandising refers to the art of displaying products or offers on a site...

Global Marketing Automation Software Market Size, Share, Development, Growth and Demand Forecast to 2023...

DUBLIN--(BUSINESS WIRE)--The "Global Marketing Automation Software Market Size, Share, Development, Growth and Demand Forecast to 2023" report has been added to Research and Markets' offering. Market Dynamics The global marketing automation software market...

How Companies Can Maintain Humanity In Their Marketing Automation

Shutterstock Marketing automation is a big part of the way the internet conducts business. It's wrapped into every part of the customer journey when deployed properly. For a company of any size, these efforts...

10 Things You Need To Know About Marketing To Millennials

At 77 million, Millennials account for about 1.4 of the US population and yield about 1.3 trillion annual buying power in the US alone. They are big, they are influential and...

Interview with Ran Milo, VP Marketing at Bidalgo

Ran Milo VP Marketing at Bidalgo Marketing executives need to understand what functions can be handled by AI-enabled computers and what functions need to be managed by humans. On Marketing Technology MTS: Tell us about your...

Automation in eCommerce: The story of an accidental startup

When Productsup was established in 2010, it was in the early days of Google Shopping and it barely had people actively interacting with it – whether advertisers or consumers. As one of...

Big brands' insight innovations help level the playing field for everyone

Coca-Cola, PepsiCo, Nestlé, Diageo, AOL, Microsoft. What do these brands – some of the biggest in the world – have in common? They all value the power of insights to drive...

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