Thursday, April 18, 2019
Marketing Automation

Marketing Automation

How Companies Can Maintain Humanity In Their Marketing Automation

Shutterstock Marketing automation is a big part of the way the internet conducts business. It's wrapped into every part of the customer journey when deployed properly. For a company of any size, these efforts...

10 Things You Need To Know About Marketing To Millennials

At 77 million, Millennials account for about 1.4 of the US population and yield about 1.3 trillion annual buying power in the US alone. They are big, they are influential and...

Interview with Ran Milo, VP Marketing at Bidalgo

Ran Milo VP Marketing at Bidalgo Marketing executives need to understand what functions can be handled by AI-enabled computers and what functions need to be managed by humans. On Marketing Technology MTS: Tell us about your...

Automation in eCommerce: The story of an accidental startup

When Productsup was established in 2010, it was in the early days of Google Shopping and it barely had people actively interacting with it – whether advertisers or consumers. As one of...

Big brands' insight innovations help level the playing field for everyone

Coca-Cola, PepsiCo, Nestlé, Diageo, AOL, Microsoft. What do these brands – some of the biggest in the world – have in common? They all value the power of insights to drive...

How to Choose Marketing Automation Software: A Buyer's Guide

Credit: EtiAmmos/Shutterstock Marketing and advertising often make up a sizable chunk of a business's budget, but it's usually difficult to judge how effective each advertising dollar truly is at generating more...

Pardot by Salesforce: Best Flexible Marketing Automation Software

Credit: Salesforce After conducting extensive research and analysis in 2017, we recommend Pardot as the best customizable marketing automation platform. We chose Pardot from a pool of the dozens of marketing automation...

HubSpot Review: Best Marketing Automation for Small Business

Credit: HubSpot After conducting extensive research and analysis in 2017, we recommend HubSpot as the best marketing automation platform for small business. We chose HubSpot from a pool of the dozens of...

MTA Week Watch: Acquisitions, Personalization & “Human Errors”

It was an exciting past week in martech, with Marketo’s “human error” leaving customers panicking, and personalization and AI still being hankered after by market leaders LinkedIn, Adobe and HubSpot. Most martech...

Drip Review – A powerful email marketing automation tool

Drip Review – A powerful email marketing automation tool Drip Review Summary Drip is a complete email marketing automation tool that makes the subscribers get in and out of the campaigns,...

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