Thursday, June 20, 2019
Marketing Automation

Marketing Automation

The rise of automation in market research

Machines are being used to automate a rising number of processes in the marketing world. Programmatic ad buying, artificial intelligence, chatbots and other emerging technologies are changing the landscape and bringing with...

Balancing art and science in online merchandising

Editor's Note: The following is a guest post from Trevor Legwinski, chief strategy officer of SearchSpring. In e-commerce, online merchandising refers to the art of displaying products or offers on a site...

Marketo demonstrates why marketing automation fails more often than not

You have to admire the marketing automation industry. It’s the gift that keeps on giving. Twice recently, the good people at Marketo have demonstrated why most marketing automation fails – unless it...
What is Marketing Automation

What is Marketing Automation?

Do you know what is Marketing Automation? I am so sorry for the title but actually, I am getting so interested in this argument that I wanna start writing something about it. Let’s...

How to Overcome the Anxiety of Change with Organizational Empathy

Photo by rawpixel | Bigstockphoto rawpixel | Bigstockphoto We often talk about organizational change like inertia. We assume that the plans we put into motion will continue in motion unless they’re otherwise affected...

How to Choose Marketing Automation Software: A Buyer's Guide

Credit: EtiAmmos/Shutterstock Marketing and advertising often make up a sizable chunk of a business's budget, but it's usually difficult to judge how effective each advertising dollar truly is at generating more...

5 Steps to Successful Smart Building Automation

More efficient lighting and climate control is one of several cost-saving benefits a smart building can offer your customers. Smart buildings are on the rise around the world as companies recognize the...

Credico Australia Offer their Thoughts on the Latest National Marketing Survey

In response to the release of an in-depth report by Econsultancy on what marketers in the country are doing, Credico Australia has spoken out on the ever increasing presence of face...

News Bulletin: Leo Burnett wins Patties Foods; Adshel ramps up on automation

Steve Geelan Adshel bolsters automation offering with new hire Adshel has appointed Steve Geelan as its new head of platform sales to strengthen the company’s automation offering. The newly created role will see...

Is marketing technology entering a post-platform era?

One of the points I raised when we released the 2017 marketing technology landscape was that “the platformization of marketing technology” was now fully underway. Heterogeneous marketing stacks have become the...

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