Monday, January 21, 2019
Marketing Automation

Marketing Automation

How to Choose Marketing Automation Software: A Buyer's Guide

Credit: EtiAmmos/Shutterstock Marketing and advertising often make up a sizable chunk of a business's budget, but it's usually difficult to judge how effective each advertising dollar truly is at generating more...

Pardot by Salesforce: Best Flexible Marketing Automation Software

Credit: Salesforce After conducting extensive research and analysis in 2017, we recommend Pardot as the best customizable marketing automation platform. We chose Pardot from a pool of the dozens of marketing automation...

HubSpot Review: Best Marketing Automation for Small Business

Credit: HubSpot After conducting extensive research and analysis in 2017, we recommend HubSpot as the best marketing automation platform for small business. We chose HubSpot from a pool of the dozens of...

MTA Week Watch: Acquisitions, Personalization & “Human Errors”

It was an exciting past week in martech, with Marketo’s “human error” leaving customers panicking, and personalization and AI still being hankered after by market leaders LinkedIn, Adobe and HubSpot. Most martech...

Drip Review – A powerful email marketing automation tool

Drip Review – A powerful email marketing automation tool Drip Review Summary Drip is a complete email marketing automation tool that makes the subscribers get in and out of the campaigns,...

Ontario and Michigan Launch Canada's First Cross-Border Automated Vehicle Test Drive

“Today’s demonstration is an important example of how our ongoing cross-border cooperation is advancing connected and autonomous vehicle technologies. Our government is committed to creating new good middle-class jobs, growth and...

As Automation Accelerates, Where Does The Strategist Fit In?

Further automation, more sophisticated algorithms: What's music to the ears of brands’ bottom lines and media efficiency is slowly encroaching on the role that actual humans play in the ad ecosystem. Crunching...

How to Overcome the Anxiety of Change with Organizational Empathy

Photo by rawpixel | Bigstockphoto rawpixel | Bigstockphoto We often talk about organizational change like inertia. We assume that the plans we put into motion will continue in motion unless they’re otherwise affected...

Marketo demonstrates why marketing automation fails more often than not

You have to admire the marketing automation industry. It’s the gift that keeps on giving. Twice recently, the good people at Marketo have demonstrated why most marketing automation fails – unless it...

News Bulletin: Leo Burnett wins Patties Foods; Adshel ramps up on automation

Steve Geelan Adshel bolsters automation offering with new hire Adshel has appointed Steve Geelan as its new head of platform sales to strengthen the company’s automation offering. The newly created role will see...

LATEST NEWS

MUST READ