Thursday, June 20, 2019
Marketing Automation

Marketing Automation

Ontario and Michigan Launch Canada's First Cross-Border Automated Vehicle Test Drive

“Today’s demonstration is an important example of how our ongoing cross-border cooperation is advancing connected and autonomous vehicle technologies. Our government is committed to creating new good middle-class jobs, growth and...

As Automation Accelerates, Where Does The Strategist Fit In?

Further automation, more sophisticated algorithms: What's music to the ears of brands’ bottom lines and media efficiency is slowly encroaching on the role that actual humans play in the ad ecosystem. Crunching...

How to Overcome the Anxiety of Change with Organizational Empathy

Photo by rawpixel | Bigstockphoto rawpixel | Bigstockphoto We often talk about organizational change like inertia. We assume that the plans we put into motion will continue in motion unless they’re otherwise affected...

Marketo demonstrates why marketing automation fails more often than not

You have to admire the marketing automation industry. It’s the gift that keeps on giving. Twice recently, the good people at Marketo have demonstrated why most marketing automation fails – unless it...

News Bulletin: Leo Burnett wins Patties Foods; Adshel ramps up on automation

Steve Geelan Adshel bolsters automation offering with new hire Adshel has appointed Steve Geelan as its new head of platform sales to strengthen the company’s automation offering. The newly created role will see...

Comment: Email marketing revisited

Martin Kubler is the founder of Iconsulthotels and the CEO of sps:affinity. The last time I wrote about email marketing was in February 2014. Guess what happened since then? That’s...

Credico Australia Offer their Thoughts on the Latest National Marketing Survey

In response to the release of an in-depth report by Econsultancy on what marketers in the country are doing, Credico Australia has spoken out on the ever increasing presence of face...

A Service-First Approach Key to Continued Success

In the following interview, Isom Coleman, president of HomeSmart ICARE Realty in Sacramento, Calif., discusses the advantages of the brand, including in marketing and technology. Region Served: The Greater Sacramento areaYears in...

3 Ways to Supercharge Your Email List Engagement

geralt / Pixabay There’s no doubt that your company could benefit from a larger email list – but only if subscribers are sufficiently engaged. What you want to avoid at all costs...

Upgraded AWS automation streamlines cross-account controls

As enterprises increasingly manage their cloud environments across multiple accounts, AWS has responded with features to address the complexity of those designs.AWS CloudFormation, Amazon's infrastructure-as-code offering, this week added StackSets to...

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