Saturday, March 23, 2019
Marketing Automation

Marketing Automation

Why Online Businesses Should Use Video to Nourish Leads (Guest)

Days of old fashioned TV-style “spray and pray” approach to advertising are long gone now and what the modern day advertisers need today is a complete overhaul of this philosophy which...

What Is a Sales Funnel? The Guide to Building an Automated Selling Machine

Image credit: PeopleImages | Getty Images Free Webinar | August 16th Find out how to optimize your website to give your customers experiences that will have the biggest ROI for your business. Register...

5 Steps to Successful Smart Building Automation

More efficient lighting and climate control is one of several cost-saving benefits a smart building can offer your customers. Smart buildings are on the rise around the world as companies recognize the...

Need marketing help? Let RAIA do the work for you

Have suggestions for products that you'd like to see reviewed by our real estate technology expert? Email Craig Rowe. RAIA is a new artificial intelligence (AI) marketing automation feature from offrs.com....

The rise of automation in market research

Machines are being used to automate a rising number of processes in the marketing world. Programmatic ad buying, artificial intelligence, chatbots and other emerging technologies are changing the landscape and bringing with...

Is marketing technology entering a post-platform era?

One of the points I raised when we released the 2017 marketing technology landscape was that “the platformization of marketing technology” was now fully underway. Heterogeneous marketing stacks have become the...
Salesforce Integration With Marketo

Salesforce and Marketo: Lovely Integration for Marketing Automation

The Marketo integrations with Salesforce ensure sync between the two in both directions for leads, contacts and Salesforce campaigns. As a result whenever changes are effected either in Marketo or in...
Account Based Marketing

A Basic Strategy for Account Based Marketing (ABM)

The B2B marketers who have developed the proper ABM Strategy are sure to find that it is rather easy to implement the account-based marketing program. There cannot be a common strategy...

How Social Media Can Push Your Marketing Automation Strategy

Marketing automation is about using software to automate the processes of marketing such as customer data integration, customer segmentation and campaign management. The marketing automation makes processes more efficient. Marketing automation...

How to Build a Marketing Automation Workflow in 5 steps

Are you creating web pages, have a content calendar and are developing solid blog contents. Have you sent out marketing emails and your inbound marketing efforts are up and your time...

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