Monday, January 21, 2019
Marketing Automation

Marketing Automation

Comment: Email marketing revisited

Martin Kubler is the founder of Iconsulthotels and the CEO of sps:affinity. The last time I wrote about email marketing was in February 2014. Guess what happened since then? That’s...

Credico Australia Offer their Thoughts on the Latest National Marketing Survey

In response to the release of an in-depth report by Econsultancy on what marketers in the country are doing, Credico Australia has spoken out on the ever increasing presence of face...

A Service-First Approach Key to Continued Success

In the following interview, Isom Coleman, president of HomeSmart ICARE Realty in Sacramento, Calif., discusses the advantages of the brand, including in marketing and technology. Region Served: The Greater Sacramento areaYears in...

3 Ways to Supercharge Your Email List Engagement

geralt / Pixabay There’s no doubt that your company could benefit from a larger email list – but only if subscribers are sufficiently engaged. What you want to avoid at all costs...

Upgraded AWS automation streamlines cross-account controls

As enterprises increasingly manage their cloud environments across multiple accounts, AWS has responded with features to address the complexity of those designs.AWS CloudFormation, Amazon's infrastructure-as-code offering, this week added StackSets to...

Why Online Businesses Should Use Video to Nourish Leads (Guest)

Days of old fashioned TV-style “spray and pray” approach to advertising are long gone now and what the modern day advertisers need today is a complete overhaul of this philosophy which...

What Is a Sales Funnel? The Guide to Building an Automated Selling Machine

Image credit: PeopleImages | Getty Images Free Webinar | August 16th Find out how to optimize your website to give your customers experiences that will have the biggest ROI for your business. Register...

5 Steps to Successful Smart Building Automation

More efficient lighting and climate control is one of several cost-saving benefits a smart building can offer your customers. Smart buildings are on the rise around the world as companies recognize the...

Need marketing help? Let RAIA do the work for you

Have suggestions for products that you'd like to see reviewed by our real estate technology expert? Email Craig Rowe. RAIA is a new artificial intelligence (AI) marketing automation feature from offrs.com....

The rise of automation in market research

Machines are being used to automate a rising number of processes in the marketing world. Programmatic ad buying, artificial intelligence, chatbots and other emerging technologies are changing the landscape and bringing with...

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