Monday, January 21, 2019
Marketing Automation

Marketing Automation

Is marketing technology entering a post-platform era?

One of the points I raised when we released the 2017 marketing technology landscape was that “the platformization of marketing technology” was now fully underway. Heterogeneous marketing stacks have become the...
Salesforce Integration With Marketo

Salesforce and Marketo: Lovely Integration for Marketing Automation

The Marketo integrations with Salesforce ensure sync between the two in both directions for leads, contacts and Salesforce campaigns. As a result whenever changes are effected either in Marketo or in...
Account Based Marketing

A Basic Strategy for Account Based Marketing (ABM)

The B2B marketers who have developed the proper ABM Strategy are sure to find that it is rather easy to implement the account-based marketing program. There cannot be a common strategy...

How Social Media Can Push Your Marketing Automation Strategy

Marketing automation is about using software to automate the processes of marketing such as customer data integration, customer segmentation and campaign management. The marketing automation makes processes more efficient. Marketing automation...

How to Build a Marketing Automation Workflow in 5 steps

Are you creating web pages, have a content calendar and are developing solid blog contents. Have you sent out marketing emails and your inbound marketing efforts are up and your time...

5 Top Rules for B2C Marketing Automation Strategy

Marketing through contents is not some exhortation; in fact it is the best and effective marketing strategy b2c. Marketing automation refers to a software platform helping you in automating your marketing...
What is Marketing Automation

What is Marketing Automation?

Do you know what is Marketing Automation? I am so sorry for the title but actually, I am getting so interested in this argument that I wanna start writing something about it. Let’s...

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