Friday, December 14, 2018

Top 6 tips for SEO for SaaS

As with many industries, Software-as-a-Service (SaaS) businesses face unique tSEO challenges and opportunities.  Before I started Marketing Mojo, I spent many years as an SEO in the technology industry. The last position I had...

Ad creep: Google extends Shopping ads into mobile Google Image search listings

Google is making moves to extend Google Shopping listings further into Image search results for products. The ads appear with a tag icon and “Product” label in the bottom left corner before...

Dolores del Río Google doodle celebrates iconic film star from Golden Age of Mexican...

Today’s Google doodle is a tribute to Dolores del Río on what would have been the actress’s 112th birthday. Born in Mexico, Del Río had an acting career that reached iconic status...

Google Shopping shakes up mobile product card unit ads with swipeable carousel, filters

Google has started testing a different variation of mobile product card units, which is the Google Shopping format of a knowledge panel. The store listings, spotted by Josh Leiber Wednesday, appear in...

Google updates quality raters guidelines with details around non-English language web pages

Google updated their search quality raters guidelines PDF document a few days ago. Jennifer Slegg first noticed and documented most of the changes between this updated version and the March version,...

How AI-Assisted Marketing Is Taking Over Customer Service

The rate of technological development occurring in the business world and the continued evolution of Artificial Intelligence in its processes makes one wonder what the future holds for entrepreneurs, and big...

Increased Laundry Automation in the Future

ROANOKE, Va. — There have been a series of recent studies published about how the minimum-wage increase in Seattle has negatively impacted the workers it was designed to help. The workers...

Aussie marketers still mastering the basics of marketing automation: report

Joseph Brookes 2017-08-03 Despite an enthusiasm for marketing automation most Australian users still describe their skills in the area as “basic.” According to a report from Econsultancy  produced in partnership with Oracle Marketing...

How to Build an Account-Based Marketing Technology Stack

Do You Need to Invest in New Technology to Do ABM? One of the biggest questions I’ve heard from B2B marketers this year is what kind of technology is needed to implement...

SearchCap: Google’s new save feature, SEO mistakes & AdWords presentations

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Recent Headlines From Marketing Land, Our Sister Site Dedicated...

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