Friday, December 14, 2018

Marketing Day: Advanced page-level keyword research, Facebook news & top video creators

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Buyer’s Guide: Marketing Automation MatrixAug 2, 2017 by Digital...

How to do advanced page-level keyword research

Successful websites are built on popular, useful pages that attract and delight new visitors. These pages capture valuable traffic by serving a specific purpose or need. However, these pages don’t happen by accident....

3 ways to use search query data from Google Search Console

In my last column, I covered how you can use Google’s Search Console to learn about the health of your website. Search Console has another helpful report, called Search Analytics, which gives...

The impact of GDPR on marketing technology and cybersecurity

Failure to be a good steward of consumer data by letting it fall into the wrong hands will soon result in severe penalties in the European Union. In the event of...

Beware the Ides of Martech: 6 adages to heed as you begin using martech...

Late last year, Gartner published a report that predicted that CMOs would spend more on technology than CTOs or IT directors this year. Seismic reverberations resonated around the business community. Had we...

This script creates Google Slides with AdWords data to automate your presentation-making

Google just introduced its latest advanced API integration for AdWords Scripts: Google Slides. That means you can now programmatically connect AdWords with Google Slides. Leo Sei, Google’s Product Manager for AdWords Scripts,...

Markforged’s top marketer on making the leap from martech leader to CMO

Cynthia Gumbert has been managing marketing technology before the martech industry was even a thing. Beginning her career as a field marketing engineer in the semi-conducter industry, Gumbert was drawn to...

4 deceptive Google Analytics metrics that fool retail marketers

In the world of web analytics, not all metrics are created equal. Some can stand alone on their own, giving you valuable insights into business performance at a glance. We call...

16 common on-site SEO mistakes you might be making right now

SEO is more than inbound marketing. There’s massive overlap, but there’s a technical side to SEO that sometimes gets neglected, especially by casual followers of the industry. As somebody who spends a...

Even Financial launches tool to semi-automate financial compliance for online ads

Compliance-at-scale is a growing need for marketers, given the Federal Trade Commission’s rulings on influencers and the coming of the European Union’s GDPR (General Data Protection Regulation). For the financial industry, which...

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