Saturday, February 16, 2019

How to Build an Account-Based Marketing Technology Stack

Do You Need to Invest in New Technology to Do ABM? One of the biggest questions I’ve heard from B2B marketers this year is what kind of technology is needed to implement...

SearchCap: Google’s new save feature, SEO mistakes & AdWords presentations

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Recent Headlines From Marketing Land, Our Sister Site Dedicated...

Marketing Day: Advanced page-level keyword research, Facebook news & top video creators

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Buyer’s Guide: Marketing Automation MatrixAug 2, 2017 by Digital...

How to do advanced page-level keyword research

Successful websites are built on popular, useful pages that attract and delight new visitors. These pages capture valuable traffic by serving a specific purpose or need. However, these pages don’t happen by accident....

3 ways to use search query data from Google Search Console

In my last column, I covered how you can use Google’s Search Console to learn about the health of your website. Search Console has another helpful report, called Search Analytics, which gives...

The impact of GDPR on marketing technology and cybersecurity

Failure to be a good steward of consumer data by letting it fall into the wrong hands will soon result in severe penalties in the European Union. In the event of...

Beware the Ides of Martech: 6 adages to heed as you begin using martech...

Late last year, Gartner published a report that predicted that CMOs would spend more on technology than CTOs or IT directors this year. Seismic reverberations resonated around the business community. Had we...

This script creates Google Slides with AdWords data to automate your presentation-making

Google just introduced its latest advanced API integration for AdWords Scripts: Google Slides. That means you can now programmatically connect AdWords with Google Slides. Leo Sei, Google’s Product Manager for AdWords Scripts,...

Markforged’s top marketer on making the leap from martech leader to CMO

Cynthia Gumbert has been managing marketing technology before the martech industry was even a thing. Beginning her career as a field marketing engineer in the semi-conducter industry, Gumbert was drawn to...

4 deceptive Google Analytics metrics that fool retail marketers

In the world of web analytics, not all metrics are created equal. Some can stand alone on their own, giving you valuable insights into business performance at a glance. We call...

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