Tuesday, October 15, 2019

Behavioral Marketing: A Closer Look at What Gets Consumers Clicking

In the past, marketing to consumers based on things like how many pages they visited on a site were rudimentary at best. They could tell you, in broad strokes, what a...

#SocialSkim: LinkedIn Jumps Into Video, Amazon's Social Shopping Platform: 10 Stories This Week

This week's 'Skim: LinkedIn finally gets a native video feature, launches Lite version of its mobile app for emerging markets, also rolls out Windows 10 app to help you stay on...

Move over millennials, Gen-Z now the largest single population segment

According to Nielsen’s new Total Audience report, millennials and Gen-Z now comprise 48 percent of the total media audience. Gen-Z in particular is now the single largest audience segment at 26 percent...

Need marketing help? Let RAIA do the work for you

Have suggestions for products that you'd like to see reviewed by our real estate technology expert? Email Craig Rowe. RAIA is a new artificial intelligence (AI) marketing automation feature from offrs.com....

Google asks some searchers to tag movies with critic statements

Google is testing a new feature to let searchers add more data to the movie results displayed in the Google search results. Some searchers are receiving notifications from Google asking them to...

CommuteStream now offers native ads for dozens of transit apps around the US

For a marketer, the daily commute of a passenger on public transportation is an ideal targeting time. The passenger travels the same route, at the same times, and might regularly check...

MarTech Recruiter Erica Seidel & Healthgrades SVP Jay Wilson discuss recruiting the right martech...

As the martech landscape continues to evolve at a breakneck speed, finding the right marketing technology talent could arguably be the biggest martech challenge companies face right now. Earlier this year, Jay...

Video: Amazon Spark is already overrun with #sponsored posts

Amazon Spark, the e-commerce giant’s Instagram/Pinterest mashup, is only a couple of weeks old, but it’s already overrun with ads. During a recent scroll through Spark’s feed, 20 posts out of 55...

Create a killer strategy of eCommerce marketing and win over leads

Driving your ecommerce business even before your competitors means you need to have a killer ecommerce marketing plan.  Begin by: Setting marketing goals It is easier to work better on things you know...

Marketing Day: LinkedIn report, Amazon’s new Spark social feed & Facebook Pages

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Eight insider tips for exceptional price extensionsJul 20, 2017...

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