Tuesday, October 15, 2019
Salesforce Integration With Marketo

Salesforce and Marketo: Lovely Integration for Marketing Automation

The Marketo integrations with Salesforce ensure sync between the two in both directions for leads, contacts and Salesforce campaigns. As a result whenever changes are effected either in Marketo or in...
The Engagement Economy

We Are in The Engagement Economy Era!

Engagement Economy is a newly introduced concept for Digital Marketing. This can be considered as an outcome of the digital transformation that happens in the digital marketing scenario. The digital transformation...
Account Based Marketing

A Basic Strategy for Account Based Marketing (ABM)

The B2B marketers who have developed the proper ABM Strategy are sure to find that it is rather easy to implement the account-based marketing program. There cannot be a common strategy...
Account Based Marketing

What is the ABM Marketing?

The marketing campaigns in B2B marketing is often aimed at covering the maximum number of potential clients in the target market. But, in Account Based Marketing, the marketing campaigns are rather...

Facebook Remarketing for a Successful Fashion Business

When it comes to fashion marketing, social media sites are a big hit. With billions of people all around the world checking Facebook on a regular basis, many fashion brands are...

Fashion Marketing and Store Layout Trends for 2017

Fashion marketing and web design has undergone an amazingly rapid development over the past two decades due to the advancements in technology and development of countless new design tools. As such...

Online Content: Is Longer Really Better?

Writing online content is something of a balancing act. For years, SEO experts have pointed out that Google loves longer content. Your readers? Not necessarily. As a writer, that means you’re kind of...

How to Evaluate the ROI of Branded Content

In 2011, Google’s Zero Moment of Truth report struck fear into the hearts of marketers and companies alike with its finding that the average consumer reviews 10.4 pieces of content before...

Is Google’s Knowledge Graph Secretly Damaging Your Content Marketing Efforts?

When Google launched its Knowledge Graph back in 2012, it was hailed by users and marketers alike as a breakthrough in search. Instead of sifting through page after page of results,...

Why You Should Build a Custom Dashboard for Your eCommerce

KPIs for ecommerce assistance and building dashboards KPIS are the Key performance indicators. They are same as milestones to online retail success. They assist ecommerce entrepreneurs in identifying progress towards marketing, sales...

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