Saturday, March 23, 2019

SEO

How much does SEO cost?

How much does SEO cost? It’s the proverbial, “How long is a piece of string?” question. And if you think about it, this is not without good reason. SEO is not...

Google releases details on new beta Search Console reports

Last month, we uncovered screen shots of the beta Search Console interface being tested by Google. Today, Google announced a “sneak peek” at two of the new features or reports coming...

How to tell whether a site is adaptive or responsive

As most SEOs are aware by now, there are three main techniques for serving mobile website content: responsive design, adaptive design (also called dynamic serving), and separate mobile URLs. While it’s easy...

This script creates Google Slides with AdWords data to automate your presentation-making

Google just introduced its latest advanced API integration for AdWords Scripts: Google Slides. That means you can now programmatically connect AdWords with Google Slides. Leo Sei, Google’s Product Manager for AdWords Scripts,...

Why mistakes make you a better link builder

Whenever I’ve trained link builders, I’ve been consistent about one major process over the last decade: throw them in and let them learn by doing it, screwing up and finding their...

3 ways to use search query data from Google Search Console

In my last column, I covered how you can use Google’s Search Console to learn about the health of your website. Search Console has another helpful report, called Search Analytics, which gives...

If your GMB page updates & no one knows, does it make a sound?

If you own SEO at a multi-location brand (or an agency that works with them), it can be hard to sleep at night. Once upon a time, we were approached by a...

Google adds booking for spa and salon appointments from Search & Maps

Consumers across the US can now book appointments with salons and spas through Google. Beauty is the second category of appointment bookings available through Google in the US. In December 2016, consumers in select...

Three ways local businesses can survive the on-demand threat

Is there any business that Amazon can’t disrupt? In recent weeks, I’ve seen Amazon entering businesses ranging from home furnishings to banana distribution to grocery stores. The company that arguably introduced the...

Privacy group files flawed complaint against Google Store Sales Measurement

At a time when companies have growing access to consumer data from an increasing number of sources, privacy is more important than ever. But it’s also important for privacy advocates to...

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