Wednesday, October 16, 2019

SEO

How to tell whether a site is adaptive or responsive

As most SEOs are aware by now, there are three main techniques for serving mobile website content: responsive design, adaptive design (also called dynamic serving), and separate mobile URLs. While it’s easy...

Bing now supports ClaimReview markup for fact labels in search

Nine months after Google began supporting the ClaimReview markup, designed for fact-checking review of claims made or reported on on webpages, now Bing has added support in their markup documentation. The new...

Google’s big, new tech launch had lots of SEO #fails

Hot on the heels of Google’s announcement that it has built a job search engine comes Hire, Google’s new recruiting management tool. Available to SMBs, Hire adds an organizational layer into G Suite...

Last call for submissions in the 2017 Search Engine Land Awards

There are just a few days left to be recognized as one of the best in search!  We’re looking for the most impressive SEO and/or SEM campaigns from around the globe, delivered...

NPR survey: Americans love their smart speakers, 42% call them ‘essential’

Americans love their “smart speakers” and they plan to buy more of them. That’s according to a recent, in-depth consumer study from NPR and Edison Research. The survey polled more than 1,600...

SearchCap: Google Instant dies, AdWords call bids & Google legal issues

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google has dropped Google Instant SearchJul 26, 2017 by...

Google has explained how you can remove your AMP content from Google search

Google has finally added a help document in their developer section explaining how publishers and webmasters can remove AMP content from showing up in search results. Of course, Google doesn’t want...

How to test (and perfect) nearly everything in PPC

PPC (pay per click) is a key component of many online marketing campaigns. And while it can drive significant revenue, it’s also one of the most expensive ongoing costs in a...

Google intros new call bid adjustments in AdWords

Google is adding a bid adjustment in AdWords specifically for calls. The bid adjustment for calls informs how often call information appears in mobile search ads. From the announcement: For example, if you’re a...

3 reasons SEO belongs at the beginning of a project, not the end

Too many marketers still bring SEO in at the end of a content marketing project. They finish a blog post or finalize a new marketing campaign, and at the end of...

LATEST NEWS

MUST READ