Monday, November 19, 2018
Facebook

Facebook

How to measure video effectiveness

In 2016, spend on mobile video ads more than doubled (up 103%) to £693m making it the fastest growing ad format in the UK. This means it now accounts for a...

Patanjali Ayurved to tie up with Facebook, Google for digital marketing

New Delhi: Yoga Guru Baba Ramdev’s Ayurvedic flagship, Patanjali Ayurved Ltd., is going to storm social media with its aggressive digital marketing campaign. Patanjali has announced it would collaborate with social media...

Marketing in Taiwan: Local Publishers Bolster Data to Battle Facebook and Google Duopoly

Jennifer TangCEODentsu Aegis Network Taiwan Though total media ad spending in Taiwan dropped by 2.5% in 2016, according to eMarketer estimates, advertisers continue to ramp up their spend in the digital space....

Why Facebook's mobile video guidelines are practical but not …

Facebook Creative Shop's guidelines are ostensibly aimed at raising the bar on mobile video creativity, but in truth are more pragmatic than creative. The guidelines are for brands looking to adapt their TV...

IAB Names Craig Coleman VP Of Marketing

The Interactive Advertising Bureau (IAB) announced that Craig Coleman has been named vice president of marketing, tasked with using data and analytics to run the organization’s marketing efforts and sharpen its...

The Marketing Edge – Seven things you can learn from Facebook Insights data

If you have a Facebook business page and you haven’t been using Facebook Insights data to improve your overall reach and engagement, you’re missing out on one of the best features...

Facebook will rank links to slow-loading pages lower in people's news feeds

Fotos593 / Shutterstock.com Facebook’s latest tweak to its news feed algorithm will penalize links to slow-loading web pages and could push more brands and publishers to adopt the social network’s proprietary Instant...

Report: Facebook might actually be working on 2 new hardware products

Dive Brief: Facebook's Building 8 hardware development lab is testing a touchscreen video chat device that could arrive as early as next spring around the company's F8 developer conference, according to a report in...

Snapchat and Facebook woo marketers with analytics and audience …

Snapchat’s survival as a publicly traded, major social media platform depends on its ability to attract advertisers with deep pockets. Convincing said advertisers that Snapchat is a worthy marketing vehicle has thus...

APLICATIONS

Analyst downgrades Facebook to rare sell rating, predicts nearly 20% drop

An analyst at a small research firm is doubling down on his negative call for Facebook shares after the social media giant reported blowout...

HOT NEWS