Thursday, March 21, 2019
Fashion

Fashion

Fashion & Footwear Industry Moves: August 2017 | Footwear News

(L-R) Nicole Winnaman, Maria Dolgetta and Dari Marder.Creative Playground Aug. 2, 2017: Former Iconix Brand Group marketing and communications veterans Dari Marder and Maria Dolgetta partnered with entertainment-and celebrity-branding expert Nicole Winnaman to launch a new...

How to bridge the gap between brand and direct response marketing

In traditional marketing organizations, brand and direct response (DR) efforts occupy two very distinct and discrete positions. Brand tends to focus on long-term impact intent, and DR focuses on short-term. Brand...

Miley Cyrus Reveals Her Least Favorite Red Carpet Moment — and She Can't Pick...

We've all had an awkward phase. Unfortunately for Miley Cyrus, hers was captured on camera. Being in the spotlight since her debut on Hannah Montana, Miley has been stepping out on...

How Raf Simons Captured the Calvin Klein Empire

Raf Simons, creative director of Calvin Klein, photographed in New York City. Photograph by Jack Pierson. ‘Actually, nothing ever started with me in relation to fashion. Things started in relation to art and...

SCENE AND HERD:Future-proof fashion

MANILA, Philippines - There’s a big misconception that fashion school is just about having fun, doodling dresses, and sprinkling sequins on every piece of fabric you can lay your hands on....

Influencer Marketing's Fraud Problem

The digital marketing and advertising industry is facing numerous challenges. The rise in popularity of adblockers highlights the sentiment of consumers, viewing digital ads as a nuisance and invasive. Then you...

How Supreme T-shirts Developed a Cult Following

Beloved apparel company Supreme has been popping up in headlines recently for everything from a potential Michael Jackson collection to an accidental Kmart spotting. Even luxury retailer Louis Vuitton collaborated with...

Former fashion exec wants to make menswear affordable

Tom Dwyer cut his teeth in the least-sexy sector of the fashion business: logistics. Now, he’s launching an online men’s fashion brand called Taylrd, cribbing what he learned as a supply-chain executive...

Dream Chaser: Randolph Holly, III

ALEXANDRIA, La. (KALB) - Imagine sleeping in your car every night, and each morning putting on a suit to go motivate kids to attend college. This was once the life of...

Influencer marketing trends: Brands willing to pay YouTubers …

UK marketers are willing to pay YouTube influencers up to and in excess of £67,000 per video, rising to £75,000 for a celebrity influencer Facebook post, according to new research. The study,...

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Facebook builds natural language processing into Messenger

Facebook today launched Messenger Platform 2.1 with new features to give developers and brands more ways to reach potential customers, like built-in natural language...

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