Monday, November 19, 2018
Strategy

Strategy

How to Back Up Your Marketing Facts in a World of Fake News

How much support do you need to back up your claims? If you’re in politics, not much. But then, no one trusts politicians. As a brand leader, you need your readers to...

How to Make the Most of Snapchat’s New Website Links

Confession: A year ago, I convinced my previous employer to invest in a landing page to support a Snapchat-specific campaign. Although the landing page was pushed across many channels, I wanted...

The 3 Social Metrics That Will Get You Promoted

A decade into the rise of social media as a business imperative, and we’re still hamstrung by a glut of weak and sometimes misleading statistical measures. In short, social media metrics often...

What Content Creators Need to Know About Generational Marketing

Do different age groups prefer different online content? Yes, they do. There is no single universal marketing strategy that could work for everyone. A 50 year-old non-techno person would have an...

The 3 Biggest Challenges Facing Social Marketers in 2017

Our just-released 2017 State of Social Marketing Report shares survey results from 2,738 social media marketing professionals from 111 countries. This report shares real-world insight and understanding of a dynamic industry...

Create a killer strategy of eCommerce marketing and win over leads

Driving your ecommerce business even before your competitors means you need to have a killer ecommerce marketing plan.  Begin by: Setting marketing goals It is easier to work better on things you know...

APLICATIONS

Twitter is testing a subscription-style ad program that costs $99 a...

With its ad revenue in decline, Twitter needs to explore ways to boost its business. And it really is. Twitter is testing a subscription-style ad...

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