Tuesday, October 15, 2019
Strategy

Strategy

3 Tips to Unlock Emojis’ Marketing Value

If a picture is worth a thousand words, an emoji is worth at least 140. These little icons allow users to convey complex ideas and emotions quickly and accurately. They have...

How to Make the Most of Snapchat’s New Website Links

Confession: A year ago, I convinced my previous employer to invest in a landing page to support a Snapchat-specific campaign. Although the landing page was pushed across many channels, I wanted...

How Marketers Can Create Binge-Worthy Content Experiences

Move over, baseball. America’s new national pastime is binge-watching. Ask your friends what they did over the weekend, and several will probably admit to burning through several seasons of Game of Thrones....

The 3 Social Metrics That Will Get You Promoted

A decade into the rise of social media as a business imperative, and we’re still hamstrung by a glut of weak and sometimes misleading statistical measures. In short, social media metrics often...

3 Surefire Ways to Engage Your Customers and Boost Your Bottom Line [Webinars of...

Marketing, at its core, is focused on delivering wow-worthy customer experiences—or at least it should be. From your prospect’s initial engagement with your brand on social or through a piece of...

The 3 Biggest Challenges Facing Social Marketers in 2017

Our just-released 2017 State of Social Marketing Report shares survey results from 2,738 social media marketing professionals from 111 countries. This report shares real-world insight and understanding of a dynamic industry...

APLICATIONS

Google releases details on new beta Search Console reports

Last month, we uncovered screen shots of the beta Search Console interface being tested by Google. Today, Google announced a “sneak peek” at two...

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