Sunday, October 20, 2019
Strategy

Strategy

Colors, Marketing and Techniques: Psychology Overview

The color psychology in branding and marketing is always interesting and also the controversial topics relating to first advertisements and marketing. Color is used to offer extra boost, to persuade people...

The 3 Biggest Challenges Facing Social Marketers in 2017

Our just-released 2017 State of Social Marketing Report shares survey results from 2,738 social media marketing professionals from 111 countries. This report shares real-world insight and understanding of a dynamic industry...

Content Marketing Is a Job, Not an Art Form

Storytelling is the concept du jour in content marketing. Make sure you have a hero, and a journey, and a harrowing tale, and a surprise twist. It’s not bad advice. Infusing your...

3 Tips to Unlock Emojis’ Marketing Value

If a picture is worth a thousand words, an emoji is worth at least 140. These little icons allow users to convey complex ideas and emotions quickly and accurately. They have...

Why You Need Both Personalization and Humanization

Last week, a student in my Content Marketing Master Class (we’re currently taking email addresses for the next cohort) asked about the difference between personalization and humanization. An excellent and important question,...

Create a killer strategy of eCommerce marketing and win over leads

Driving your ecommerce business even before your competitors means you need to have a killer ecommerce marketing plan.  Begin by: Setting marketing goals It is easier to work better on things you know...

APLICATIONS

Facebook will let brands target ads to people who RSVPed to...

Facebook plans to let brands target ads to people who RSVPed to events posted by a brand’s Page. A Facebook spokesperson confirmed the company’s...

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