Saturday, September 21, 2019
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Marketing Day: Advanced page-level keyword research, Facebook news & top video creators

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Buyer’s Guide: Marketing Automation MatrixAug 2, 2017 by Digital...

How to do advanced page-level keyword research

Successful websites are built on popular, useful pages that attract and delight new visitors. These pages capture valuable traffic by serving a specific purpose or need. However, these pages don’t happen by accident....

3 ways to use search query data from Google Search Console

In my last column, I covered how you can use Google’s Search Console to learn about the health of your website. Search Console has another helpful report, called Search Analytics, which gives...

The impact of GDPR on marketing technology and cybersecurity

Failure to be a good steward of consumer data by letting it fall into the wrong hands will soon result in severe penalties in the European Union. In the event of...

Beware the Ides of Martech: 6 adages to heed as you begin using martech...

Late last year, Gartner published a report that predicted that CMOs would spend more on technology than CTOs or IT directors this year. Seismic reverberations resonated around the business community. Had we...

Markforged’s top marketer on making the leap from martech leader to CMO

Cynthia Gumbert has been managing marketing technology before the martech industry was even a thing. Beginning her career as a field marketing engineer in the semi-conducter industry, Gumbert was drawn to...

4 deceptive Google Analytics metrics that fool retail marketers

In the world of web analytics, not all metrics are created equal. Some can stand alone on their own, giving you valuable insights into business performance at a glance. We call...

Even Financial launches tool to semi-automate financial compliance for online ads

Compliance-at-scale is a growing need for marketers, given the Federal Trade Commission’s rulings on influencers and the coming of the European Union’s GDPR (General Data Protection Regulation). For the financial industry, which...

Facebook’s newly purchased Ozlo may have jobs beyond Messenger

Facebook announced Monday that it was acquiring for its Messenger platform an intelligent agent called Ozlo, created by the Palo Alto, California-based company of the same name. Deal terms for the three-year...

Facebook will rank links to slow-loading pages lower in people’s news feeds

Fotos593 / Shutterstock.com Facebook’s latest tweak to its news feed algorithm will penalize links to slow-loading web pages and could push more brands and publishers to adopt the social network’s proprietary Instant...

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Google launches YouTube TV subscription service in 10 new cities

Google is bringing its nascent television streaming service to more cities. The search giant’s YouTube TV subscription service is now available in ten new metropolitan...

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