Sunday, October 20, 2019
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How local businesses can turn the threat of on-demand deliveries to their own advantage

As a digital marketer, you have to stay on your toes. It sometimes feels like new market disruptions have become an annual rite of passage. What were once generational, seismic changes...

The most brand-safe app category is not what you’d expect

Earlier this year, more than 250 advertisers pulled their non-search ad spend from Google following reports that some ads on YouTube and the Google display ad network were being served alongside...

IAB Tech Lab releases MRAID 3.0 for creating in-app rich media ads across platforms

The IAB Tech Lab announced the release of MRAID 3.0 on Thursday. This version of the Mobile Rich Media Ad Interface Definitions builds on the universal specs for creating in-app rich media ads...

What marketers need to know about addressable TV and OLV

Today, billions of dollars are spent on TV advertising, and at the end of the day, for many demographics, there are still very valuable eyeballs worth targeting through traditional TV advertising. But...

Ontario and Michigan Launch Canada's First Cross-Border Automated Vehicle Test Drive

“Today’s demonstration is an important example of how our ongoing cross-border cooperation is advancing connected and autonomous vehicle technologies. Our government is committed to creating new good middle-class jobs, growth and...

Beware the Ides of Martech: 6 adages to heed as you begin using martech...

Late last year, Gartner published a report that predicted that CMOs would spend more on technology than CTOs or IT directors this year. Seismic reverberations resonated around the business community. Had we...

7 features you’ll only find in the new AdWords Next interface

Even though the new AdWords Next UI doesn’t quite have feature parity with the current AdWords yet, it actually offers some exclusive features. They can be hard to identify without some hunting, so we’ve...

5 chatbots to help you analyze ad campaigns right in Slack, Facebook Messenger &...

This article has been updated to include more examples since it was first published on October 27, 2016. Yes, a lot has been written about the rise of chatbots, the digital assistants that...

SearchCap: Google local messaging & booking, business insights & crawl spikes

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google begins rolling out messaging feature within Google My...

Marketing Day: Snap Publisher, the most brand-safe app category & Trusona’s CMO

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Snapchat releases Snap Publisher: self-serve ad creation tool converts...

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Developing content for the customer journey

Ten years ago, referring to content on a page as “SEO content” was often appropriate. Keyword density was still a strong factor for ranking page...

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