Tuesday, October 15, 2019
Uncategorized

Uncategorized

How to Split Test Your Way to Facebook Ads Success

Shares 191 Want to lower the cost per conversion of your Facebook ads? Wondering how to serve the right ad to the right audience? In this article, you’ll discover a six-step plan to test,...

Our New Podcast: Social Media Marketing Talk Show

Shares 186 Have you noticed the social networks seem to change every week? How can anyone possibly keep up, right? We have a great new (and free) solution for you–the busy marketer. I’m excited to...

Apple beats Wall Street expectations, offers strong guidance ahead of new iPhone

This afternoon Apple reported quarterly revenues of $45.4 billion, which beat Wall Street expectations. Earnings per share also beat expectations by $0.10. Revenues were up 7 percent year-over-year, while earnings were...

Marketing Day: New Snapchat ad metrics, Facebook Custom Audiences & Quora ads

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: 5 tools, tips and hacks to maximize your SEO...

Facebook's smart speaker sounds even creepier than we thought

Image: Camus/AP/REX/ShutterstockBy Karissa Bell2017-08-01 19:41:20 UTC We now know a lot more about Facebook's hardware ambitions. The social network is working not one, but two, connected speakers for the home, including one...

5 tools, tips and hacks to maximize your SEO output

This article was co-authored by my colleague at Go Fish Digital, Chris Long. Part of being an effective SEO is being incredibly efficient with the tasks at hand. You just aren’t going...

Automation in eCommerce: The story of an accidental startup

When Productsup was established in 2010, it was in the early days of Google Shopping and it barely had people actively interacting with it – whether advertisers or consumers. As one of...

If your GMB page updates & no one knows, does it make a sound?

If you own SEO at a multi-location brand (or an agency that works with them), it can be hard to sleep at night. Once upon a time, we were approached by a...

A way to think about modern CRM

When viewed in comparison to the paid media evolution over many generations, from newspaper to radio to TV to the many digital formats of today, customer relationship management (CRM) is considered...

Big brands' insight innovations help level the playing field for everyone

Coca-Cola, PepsiCo, Nestlé, Diageo, AOL, Microsoft. What do these brands – some of the biggest in the world – have in common? They all value the power of insights to drive...

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Protecting your brand’s ads on Facebook — because there IS such...

Caring about how you’re perceived by others is not a new concept. Even cavemen probably had moments of insecurity, pondering whether everyone thought their...

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