From left, Creative Playground's Nicole Winnaman, Dari Marder and Maria Dolgetta.

NEW YORK — Dari Marder, Nicole Winnaman and Maria Dolgetta have joined forces to create a new branding and marketing agency, Creative Playground, aimed at fashion, entertainment, beauty and wellness industries.

Their alliance has been a long time in the making — though one that came together without any trace of a headhunter. On the October day in 2015 that Marder exited the Iconix Brand Group as global chief marketing officer, Winnaman, a public relations and communications specialist, was the first to contact her. “Nicole said, ‘This is the day I’ve been waiting for for years,’” Marder said with a laugh Tuesday.

Source: Google News