SEA Specialist/strategist and Marketing Automation Analyst
Diaz and Cooper Advertising, Inc., Miami (USA)
- Strategy design, monitoring and analysis of social media and Search/Display ads for an American Airline Company.
- Analysis and development of Adwords campaigns, Retargeting and Remarketing campaigns for Luxury Resorts in USA.
- Facebook monitoring and listening for a US governmental program
- Hubspot Specialist and Marketing Automation
Digital Marketing Manager
ITTWEB LTD, Malta/San Marino
- Demonstrated solid expertise in building strategies for Marketing Automation processes with a focus on branding and online presence.
- Defined and led global marketing strategy and rebranding roadmap for ITTWEB’s internal products like cVetta, a search engine for e-commerce websites
- Recruited and managed an international team for the total rebranding of ITTWEB’s and internal products. (Naming and Brand Assets)
- Increased cVetta’s awareness by advising the corporate management on marketplace research and brand positioning.
- Collaborated with the IT team to create a dedicated research layer (Search Engine Layer) for the Fashion industry.
- Improved cVetta user experience by recruiting a Canadian agency to restyle and redesign both the front- and backend of this web tool especially was redefined a brand-new analytics platform.
- Led a team of developers and designers to seamlessly integrate cVetta into websites
- Managed all aspects of the digital marketing projects including requirements gathering, usability testing, and resource management.
- Built the marketing department by utilizing and recruiting a solid network to source for art directors, copywriters (Italian and English), SEO experts and brand directors.
- Engaged event participants by coordinating the creation of marketing materials like brochures, stand organization, landing pages and marketing automation funnels.
- Provided product branding and marketing consultation services for external customers.
- Modeled customer behavior and developed market research, advertising, and product marketing strategies (SEO, SEM, SMM).
Digital Marketing Analyst/Strategist
Diaz and Cooper Advertising, Inc., Miami (USA)
- Development, Management and Maintenance of SEM Adwords and Bing Ads PPC Campaigns for Amerijet, Transunion and Formula E
- Development, Management and Maintenance of Display Campaign for Motorsport Safety Foundation and Transunion
- Development, Management and Maintenance of SSM’s Campaign for Motorsport Safety Foundation and Amerijet
- Development of SMM Campaign for Gray and Sons Jewelry and Davis Visions
- Generation and creation of monthly Dashboards for SEO Analysis and SEM for Hawks Cay Resorts, Mondragon Lingua and Amerijet
- Creation of AB Testing campaign and Multi-variations Testing for Transunion
- Management of social media publishing for Amerijet and coordination with the other agency’s departments to implement little activities of Content Development and Community Management
- Development of eMail Marketing strategies for Mondragon Lingua
- Development of Video Marketing strategies for Hawks Cay Resort
- Online Visibility Reports for Sheraton Hotel, Viva Travel, Mondragon Lingua, Turismo di Spagna, Shelborne Hotel, etc.
- Reporting related to Marketing’s campaigns
- Distribution of monthly budget in digital marketing’s campaign ($3,000 – $6,000 as range for each campaign)
- Development and Study of innovative/evaluative projects on company’s demand (Video Marketing and Programmatic Ads)
- Assistance in the creation and update of Marketing’s calendars
- Projects’ Coordination for respecting executive accounts’ deadlines
- Social Media Audit and SEO Audit whenever required from potential clients
- Contribution to creation of Social Media Plan and Media Plan
- Verification of the accuracy of analysis’s metrics due to the use of reporting tools as Google Analytics, Mix panel etc
Erorentals, Miami (USA)
- Study and Creation of SMM campaign (Facebook Ads, Twitter Ads) and SEM (Google Adwords, Bing Ads)
- Creation and planning of eMail signatures, online communication restyling and look and feel of printed documentation.
- Creation, Design and strategic Study of email Marketing’s campaigns
- Management of social channel’s contents
- Creation and Management of SEO Strategies
- Project Management about the development and integration of iQware in the new company’s webpage. The project required IT skills for the integration of the software within the corporation’s offices and servers
- Research support, competitors’ study and development of branding’s strategies aiming to strengthen the image of Erorentals and to the acquisition of new market’s areas in United States, Israel and Canada, etc
Bontà G.&C. snc, Viterbo (Italy)
- Main company’s figure for Marketing and Company communication
- Revision of company’s logo
- Revision of Business Cards
- Revision of look and feel of printed documentation
- Creation of the e-commerce website www.bontaofficine.it
- Management and rearrangement of internal asset toward the employees and public approach
- Rearrangement of mail and calendar company’s systems due to implementation of Google App for the management of orders and purchase
- Implementation of the new management system Tecnosystem
- Development and management of classical marketing strategies
- Creation of brochures and informative materials for the agents
- Creation and study of materials for the fair and events that the company joined
- Regeneration of the whole company image regarding documentation and customer approach
- Opening of social channels for the company communication
- Responsible contact in looking for vintage car spare parts to international companies
US Embassy of Rome, Rome (Italy)
- Management of daily emailing, responsible of the archive system of the office, both printed and electronic.
- Tester inserted in the USA IT team for the development of the new enrollment system of USA Embassy
- Helping HR personnel in following activities:
- Request of new AFM cards for American personnel
- Redazione di Note Verbali in lingua
- Sensible data-entry in MAE system
- Preparation of access cards to Military bases for American personnel
Cantina Di Montefiascone – Est! Est!! Est!!!, Viterbo (Italy)
- Development of a new e-commerce website and creation of a web marketing plan for the company
- Development of a communication plan for a new opening store
- Creation and management of advertisement campaign both traditional and on-line through social media and SEM campaign
Social Media Intern
Osservatorio AIDS, Rome (Italy)
- Promotion of an international campaign against HIV through the most popular social media
- Point of contact of all the Italian bloggers