Curriculum

TEDDY SPA-Calliope | Rimini, Italy

Global Head of Digital

Spearhead global business plan development for the eCommerce calliope.style identifying risks and opportunities in new markets. Oversee €500k budget in Digital marketing and support on identifying the right budget for a constant growth in revenue and ROI with the goal to reach €1m in the first year in Italy.

  • Facilitate global strategy development with the goal of opening new markets in Russia, Europe and far east.
  • Manage a team of 5 people including a UX Architect, eCommerce Store Manager, Content Manager and Digital Analyst.
  • Developed multi-countries omnichannel tactics in partnership with global agencies like AKQA and Group M for the Media planning

FREELANCE REMOTE

Digital Marketing Consultant

  • Successfully setup digital channel for National (Italy and USA), International (USA) and Local (companies focused on local presence)
  • Clients included Corel Corp (SEO), Snag a Space (PPC), Made In Gelato (SEO, Social and Project Management for a new website), oliotraldi.com (Brand Image, SEO, Social Media and PM), Perfume Emporium (Translation and SEO)

GrandVision Italy, SRL, | Bologna, Italy

Digital Marketing Lead

  • Defined, planned and spread a new digital culture in the company, suggesting new ways to interact between internal customers (Workplace) and with external customers (New Digital Tactics).
  • Allocated 1.5m budget planning digital investments for 2018. Creatd a digital strategy aligned with the main campaigns and retail moments defined by GrandVision Global according with the Italian market.
  • Spread the culture of the Marketing Automation by planning a roadmap of HubSpot integration with all the channels/tools owned by the company including Appointment tool, POS, eCommerce and integrating it with all the digital strategies in 2018

DIAZ AND COOPER ADVERTISING, INC. | Miami (USA)

  • Facilitated Strategy design, monitoring and analysis of social media and Search/Display ads for Silver Airlines. (Budget $150k per year between Facebook and Google Adwords)
  • Coordinated the analysis and development of Social Media Campaign and Adwords campaigns for Dolphin Plus (Budget $24k per year) and Dolphin Point Villas.

ITTWEB SRL | San Marino

Digital Marketing Manager

  • Demonstrated solid expertise in building strategies for Marketing Automation processes with a focus on branding and online presence.
  • Increased cVetta’s awareness by advising the corporate management on marketplace research and brand positioning
  • Led a team of developers and designers to seamlessly integrate cVetta into websites like Monnalisa, Moreschi, Nuvolari and Gianvito Rossi, increasing conversions between 10% and 20%.
  • Analyzed BEC Natura brand’s position and created a strategy for a rebranding project of $40,000 including a restyling of their Web Presence (New eCommerce Website and Online Digital Branding), allocating about $4000 per month in campaigns in Italy and designed the plan to sell their products in the luxury market at an international level in 2018

DIAZ AND COOPER ADVERTISING, INC. | Miami (USA)

Digital Marketing Analyst/Strategist

  • Managed Digital Campaigns for Tourism of Spain (España) promoting the Champions League Final 2016 within the USA
  • Distributed monthly budget in digital marketing’s campaigns ($36,000 – $72,000 per year for each campaign).
  • Generated monthly dashboards for SEO Analysis and SEM for Hawks Cay Resorts, Mondragon Lingua and Amerijet.
  • Increased ROI by creating and optimizing SEM campaigns, eMail Marketing and Video Marketing for clients.

ERORENTALS, LLC | Miami (USA)

Digital Marketing Manager

  • Delivered brand growth with campaigns for high-profile luxury hotels in Miami like Trump Hotel Miami, Yatch Club Miami, Marenas Resort, Jerusalem Gold, Ramada Hotel Jerusalem, Fontainebleau Miami, Mondrian, Yoo, Ocean Reserve.
  • Spearheaded the successful integration of Erorentals operations with a booking system called iQware PMS.

Digital Marketing Specialist | Bontà Officine. SRL

HR Intern | US Embassy of Rome, Rome (Italy)