In this day and age, it seems pretty rare to come across people wearing (or even selling) real fur fashion, thanks to organizations raising awareness about the animal mistreatment and suffering that goes hand-in-hand with the creation of it. But fur isn’t the only animal-unfriendly textile: Materials like leather, wool, silk, down, and shearling also come at a high price to the animals from which they’re derived.
The good news? There’s an ever-increasing amount of animal-friendly, vegan fashion options available from all sorts of companies and brands — like Free People. Last year, PETA (People for the Ethical Treatment of Animals) honored the boho-chic retailer with a Compassionate Business Award for its “Go Vegan” marketing campaign and selection of vegan fashion offerings, and now the two organizations have partnered up to highlight those offerings even more. They collaborated on a summer fashion look book, launching today. “Free People is excited to work with PETA to continue highlighting kind and sustainable ways to get dressed,” Abby Morgan, Free People’s director of brand marketing, tells Teen Vogue. “We dedicate an entire section of our online store to animal-friendly fashion as demand for vegan options continues to rise.”
The dreamy campaign features America’s Next Top Model winner Sal Stowers, along with models Michelle Weinhofen and Bryana Holly, decked out in styles like vegan leather sandals and jackets, rayon slips, and straw boater hats, most of which are currently available on Free People’s site. “I think the world needs to know it’s so cruel what is happening behind closed doors to animals,” Stowers says in a behind-the-scenes video from the shoot, shared exclusively with Teen Vogue.
“The biggest misconception about vegan fashion is people aren’t aware of these new innovations being used — like recycled plastic bottles being made into shoes, pineapple leather, [and] different alternatives to wool and down,” Weinhofen says in the video. “We don’t have to use fur or skin. We can use the new innovations that we’ve found…and still have it be fun [and] accessible, without harming others.”
Click through for some of our favorite looks from this cruelty-free collab.
Source: Google News