We often talk about organizational change like inertia. We assume that the plans we put into motion will continue in motion unless they’re otherwise affected by some outside force.
But the truth is, organizational change is more akin to entropy. Even without the influence of outside forces, our processes tend to move toward disorder unless they’re continually and actively managed.
Change is a constant, unrelenting force that we as leaders must navigate every day. So how do we make sure we’re positioning ourselves and our teams to operate in such conditions?
This is precisely the question I recently posed to Andy MacMillan, Michelle Huff, and Matt Zelen, the leadership team at Act-On Software, a leading provider of marketing automation software for rapidly growing companies.
While marketing automation itself may have little to do with organizational change, what’s so fascinating about this trio is they’ve worked together for over twelve years at four different companies.
As a leadership team, Andy (CEO), Michelle (CMO), and Matt (Chief Customer Officer) know a thing or two about managing constant change. And I wanted to learn how they’ve remained successful over the course of their impressive partnership.
The Challenge Of Constant Change