(Thinkstock Images)Madison Media has just announced that it has taken a controlling stake in Bangalore based performance marketing agency, HiveMinds Innovative Market Solutions with a staff strength of 70 people and counts among its clients BigBasket, ABOF, ClearTrip, CloudNine Hospitals among others. HiveMinds’ strengths have been in search, social, performance marketing and programmatic buying and specialize in eCommerce, Education & Travel.
HiveMinds, founded 6 years ago by Jyothirmayee JT, a pioneer in digital advertising in India with more than a decade of expertise in marketing, technology & data analytics, has led a critical role in digital marketing strategy & execution for industry leading startups like TutorVista, BabyOye, RedBus, TaxiForSure, Simplilearn & MobiKwik.
Says Jyothirmayee JT “Partnering with Madison is a big next step in our journey. We have so far excelled as a digital first agency and played a crucial role in the growth of leading startups in India. Joining hands with Madison, we can take our digital expertise, technology driven marketing to larger brands and innovate in omni-channel strategies for our clients”
Says Vikram Sakhuja, partner and Group CEO Madison Media and OOH, “ This is Madison’s exciting partnership to deliver data driven outcomes. HiveMinds brings exciting and bold innovation in data mining and uses it to dynamically improve performance. As a first, we look forward to uniting consumer intent, interest and purchase in driving media insights.”
Says Lara Balsara, executive director who identified HiveMinds and successfully concluded an agreement with HiveMinds, “Marketers are embracing customer focused digital opportunities. I am delighted at the progress Madison Media is making in the Digital space in the last one year and having HiveMinds as part of us will further strengthen the way we partner with our clients in their digital transformation journey.”
Source: Google News