Cynthia Gumbert has been managing marketing technology before the martech industry was even a thing. Beginning her career as a field marketing engineer in the semi-conducter industry, Gumbert was drawn to the marketing functions of her job.
“I was taking equipment to different sites like Intel, and AMD, and all these chip manufacturers, and loved the marketing aspect of that role,” says Gumbert, “I eventually morphed into a product marketing manager, defining new products that we should introduce. I saw some big successes there, and morphed more and more into marketing, and I went back and got my MBA.”
She spent nearly six years at Dell running its global demand center. After implementing Dell’s first go at marketing automation on the B2B side, Gumbert accepted a role at CA leading its martech team. While at CA, she over saw analytics, as well as setting up the entire process to measure marketing’s impact on the business.
Last year, Gumbert made the leap from her martech leadership roles to head of marketing for Markforged, an industrial 3D printing company.
“I love smaller companies. I love watching things grow very quickly,” says Gumbert about her new role leading Markforged’s entire marketing organization.
She says leading marketing strategy for a growing company — and the opportunity to make a big impact — was very appealing to her.
Gumbert will share her story about making the leap from chief of martech to chief of marketing at this year’s MarTech Boston Conference, and offer suggestions for marketing technologist wanting to make similar career moves.