Google reportedly offered $30 billion to acquire Snapchat

Nerdy Google has failed at social time and time again, so it considered buying teen sensation Snapchat. The search giant held informal talks with Snap and floated an offer of $30...

Marketing Day: SMB retailer survey, on-site SEO mistakes & the CMO audit series

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Online Marketing News From Around The Web: Analytics Business Issues Content Marketing E-Commerce Email...

5 Brands with Innovative Ecommerce Strategies

By Karina Welch, Corporate Marketing Manager, Blue Fountain MediaIt’s no secret: ecommerce is a multi-billion dollar industry that’s on fire. To be sure, total ecommerce sales are expected to reach $427...

SearchCap: Google quality raters update, Google shopping cards & mobile-first

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google updates quality raters guidelines with details around non-English...

Facebook now uses Caffe2 deep learning for the site’s 4.5 billion daily translations

Facebook announced today that it has started using neural network systems to carry out more than 4.5 billion translations that occur each day on the backend of the social network. Translations...

Meet The Black Latina Youth Behind The Organic T-Shirt Line Dedicated To Social Change

If Kayla Robinson is any indication of where we’re headed as a people, it’s clear the future is bright and woke AF. The South Florida–based Afro-Dominicana is the founder of Green...

13 Critical B2B Marketing Metrics – Measuring Key Revenue Drivers

“In God we trust. All others must bring data.” – W. Edwards Deming Source: Adobe Stock I spend lots of time talking to B2B marketing and sales executives and very few have a...

Facebook's dumbest feature is coming to desktop now, too

Just what no one asked for.Image: facebookBy Karissa Bell2017-08-03 19:06:08 UTC People may not be using Facebook Stories, but that isn't stopping the social network from expanding the feature to its...

60% of SMBs report half or more of online sales come from Amazon, Jet...

According to a recent survey conducted by NetElixir, a majority of SMBs are seeing strong returns on Amazon, Jet and eBay. Surveying 500 small to mid-sized US retailers that sell online, 60.2...

16 common on-site SEO mistakes you might be making right now

SEO is more than inbound marketing. There’s massive overlap, but there’s a technical side to SEO that sometimes gets neglected, especially by casual followers of the industry. As somebody who spends a...