How to bridge the gap between brand and direct response marketing

In traditional marketing organizations, brand and direct response (DR) efforts occupy two very distinct and discrete positions. Brand tends to focus on long-term impact intent, and DR focuses on short-term. Brand...

8 Customer-Rich Platforms Your Marketing Efforts May Be Overlooking

Image credit: Bloomberg | Getty Images Free Webinar | August 16th Find out how to optimize your website to give your customers experiences that will have the biggest ROI for your business. Register...

5 Content Ideas for Making Money With Facebook Live

Image credit: Igor Emmerich | Getty Images Free Webinar | August 16th Find out how to optimize your website to give your customers experiences that will have the biggest ROI for your business....

Hamilton 68 website tracks Russian-backed propaganda on Twitter

(Reuters) — A website launched on Wednesday seeks to track Russian-supported propaganda and disinformation on Twitter, part of a growing non-governmental effort to diminish Moscow’s ability to meddle in future elections in...

Designing content for the mobile-first index

Face it: You’re not a literary author, and people aren’t hanging on to every word you write. Don’t get me wrong, it’s great to have comprehensive information on a web page,...

The CMO audit series, Part 4: The convergence of UX and performance marketing

When I started working in the performance marketing industry, I always admired the great creatives in the world. I loved the science of performance marketing but always felt as though something...

SCENE AND HERD:Future-proof fashion

MANILA, Philippines - There’s a big misconception that fashion school is just about having fun, doodling dresses, and sprinkling sequins on every piece of fabric you can lay your hands on....

The rise of automation: Why coding is becoming a job for everyone

In today’s IT community, automation is quite a buzzword. We hear about it a lot — from marketing and sales force automation to workload management automation and the automation of software related to...

DMA to Host Emerging Tech Forum on Automation, Voice, Machine Learning, and More

Half-Day Programming to Tackle Looming Marketing Challenges on Opening Day of &THEN 2017, October 8-10 in New Orleans NEW YORK, NY (PRWEB) August 03, 2017 The Data & Marketing Association (DMA) announced today...

Retail's not dead, and physical stores still matter, Goldman says

While some people love to chatter about a looming "retail apocalypse," Goldman Sachs says not so fast. On Thursday, the firm offered up a number of reasons why physical retail can...