How The Dry Eye Company Has Evolved Its E-commerce Experience

August 02, 2017Share this content: The company has used the same e-commerce platform for 12 years. Here are some of the ways it's leveraged it to reach consumers Photo source: The Dry Eye...

The impact of GDPR on marketing technology and cybersecurity

Failure to be a good steward of consumer data by letting it fall into the wrong hands will soon result in severe penalties in the European Union. In the event of...

Beware the Ides of Martech: 6 adages to heed as you begin using martech...

Late last year, Gartner published a report that predicted that CMOs would spend more on technology than CTOs or IT directors this year. Seismic reverberations resonated around the business community. Had we...

Twitter’s new developer tool for Unity makes it easier to tweet inside a game

Twitter has updated its SDK (software development kit) for the Unity Engine. The free tool makes it possible for developers to implement Twitter features into their games. For example, you could tweet...

IAB Names Craig Coleman VP Of Marketing

The Interactive Advertising Bureau (IAB) announced that Craig Coleman has been named vice president of marketing, tasked with using data and analytics to run the organization’s marketing efforts and sharpen its...

How Supreme T-shirts Developed a Cult Following

Beloved apparel company Supreme has been popping up in headlines recently for everything from a potential Michael Jackson collection to an accidental Kmart spotting. Even luxury retailer Louis Vuitton collaborated with...

Kevin Strawbridge appointed CEO of ClickBank

Kevin Strawbridge has been appointed chief executive officer of the Boise-based internet retailer Clickbank. Strawbridge has more than two decades of experience, including an extensive background in affiliate marketing and eCommerce. He...

Kevin Strawbridge Appointed Chief Executive Officer of ClickBank

BOISE, Idaho, Aug. 2, 2017 /PRNewswire/ -- ClickBank, a global Internet Retailer, announced the appointment of Kevin Strawbridge as Chief Executive Officer.  Strawbridge brings more than two decades of experience to the...

This script creates Google Slides with AdWords data to automate your presentation-making

Google just introduced its latest advanced API integration for AdWords Scripts: Google Slides. That means you can now programmatically connect AdWords with Google Slides. Leo Sei, Google’s Product Manager for AdWords Scripts,...