Analyzing Roberto Cavalli Online Store – Cool Case Study

This is the era of advanced digital technology, where more and more people are turning to online fashion stores to purchase their products and services. The biggest advantage of online stores...

Email Marketing – The Most Effective Marketing Tool

Of all the digital marketing techniques used these days, email marketing is considered to be the most effective tool that delivers an excellent Return on Investment.  Many fashion stores use email...

Facebook Remarketing for a Successful Fashion Business

When it comes to fashion marketing, social media sites are a big hit. With billions of people all around the world checking Facebook on a regular basis, many fashion brands are...

Fashion Marketing and Store Layout Trends for 2017

Fashion marketing and web design has undergone an amazingly rapid development over the past two decades due to the advancements in technology and development of countless new design tools. As such...

When it Comes to Fashion, Magento is the Best eCommerce Platform

In this digital era, almost every industry or business heavily relies on the internet for its success, by leveraging the advantages of information technology. The fashion industry is  of no exception...

Online Content: Is Longer Really Better?

Writing online content is something of a balancing act. For years, SEO experts have pointed out that Google loves longer content. Your readers? Not necessarily. As a writer, that means you’re kind of...

How to Evaluate the ROI of Branded Content

In 2011, Google’s Zero Moment of Truth report struck fear into the hearts of marketers and companies alike with its finding that the average consumer reviews 10.4 pieces of content before...

Is Google’s Knowledge Graph Secretly Damaging Your Content Marketing Efforts?

When Google launched its Knowledge Graph back in 2012, it was hailed by users and marketers alike as a breakthrough in search. Instead of sifting through page after page of results,...

Why You Should Build a Custom Dashboard for Your eCommerce

KPIs for ecommerce assistance and building dashboards KPIS are the Key performance indicators. They are same as milestones to online retail success. They assist ecommerce entrepreneurs in identifying progress towards marketing, sales...

How a Luxury eCommerce Should be in 2017

Today I was thinking about what make a difference be tween a regular fashion eCommerce and a luxury fashion eCommerce. For sure you don’t want look like CHEAP. But before to go over...