Papa John’s International Inc. might be a pizza chain, but the brand’s chief marketing officer wants to operate like an ecommerce company.

“More than half of our transactions come through digital channels,” said CMO Brandon Rhoten on Papa John’s second quarter earnings call Wednesday. More specifically, the number is 60 percent. 

“We have to step up and act like an ecommerce company and advertise like an ecommerce company.”

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Source: Google News

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