Creating a marketing plan is overwhelming. It also means you need to organize a fashion marketing team to execute your marketing plan. A good marketing plan increases strategically our ROI. Thus having a right plan helps in engaging and communicating effectively. Here is a guide to a fashion marketing team.
Set your goals
Your goals must be your key in the marketing plan and you should set it before taking the next step. Achieve your goal by strengthening relationships with your team members.
Set a budget
Small or big, you must be aware of your marketing efforts and allocate a budget. There may be constraints on the limits set, yet it will show how and where to get creative.
Identify Target Market
Define through demographics such as race, age, marital status, gender, occupation, education and income the psychographics such as personality characteristics, lifestyle, interests, technology usage and motivation. Analyze the data collection and acquire proper idea of their psychographics and demographics. Technology usage will inform you the tactics and channels to be effective. Of course you can reach the older folk through traditional methods, but for the young adults and teens digital channels like social media is the catch to target.
Marketing team, regardless of any industry, fashion marketing team or anything else, is strongly in bond only with right approach and communication tactics. There is a need for solid communication and interaction to set straight the communication tactics. Ensure your team is well-informed about the event and they stay motivated to go. Consider using agenda management and team meetings regularly so that you stay updated about the activities taking place and you can help your team members instantly, if required. In fact, such meetings also ensure flexibility within team members and management.
Develop Personalization Tactics
Communicate with your audience and develop personalization tactics. Send to potential attendees your promotional material and emails. Personalize emails and consider having specially designed events and push-notification messages.
Bring collaboration strategy
Increasing brand visibility, motivating your sponsors or encouraging increasing visibility through websites, company profiles, ad banners, event app or coupons is a type of collaboration strategy.
Set evaluation metrics
Evaluate the performance by writing in the marketing plan as to what you should check and assess. Obtaining statistics is really time- consuming. So improve logical aspects and execute a marketing plan and you will notice good participation from your team members.