IBM’s logo for Watson

IBM’s Watson supercomputer is now prescreening content for native ads.

The supercomputer’s newest job is to assist AdYouLike, a native ad supply-side and publisher platform out of the UK. The company, founded in 2011, says it offers the largest in-feed native ad platform in Europe, and it recently set up an office in New York City.

CRO co-founder and US General Manager Francis Turner told me this is the first time Watson has been employed to help target native ads toward compatible surrounding content and determine which content is objectionable to a brand.

Turner said that Watson, accessed via an API, is being utilized “to understand and read content as a human would do.”

[Read the full article on MarTech Today.]