Oops.

Or the corporate equivalent of that expression probably was uttered Tuesday at the headquarters of marketing tech giant Marketo, when its domain apparently expired.

It might well have been followed by a collective “thank you” to one Travis Prebble, a senior applications engineer in State College, Pennsylvania.

The Twitter feeds of both parties tell the basics of this story arc.

Early Tuesday morning, Prebble tweeted the following:

[Read the full article on MarTech Today.]


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